Storewars is one of the World's most sophisticated total business management simulations, used by leading manufacturers & retailers in over 40 countries. It is a unique management development program that examines the interaction between suppliers & retailers.
The Storewars concept was developed over a period of 4 years at INSEAD business school, alongside the bestselling book by Professor Marcel Corstjens “Storewars The Battle for Mindspace & Shelfspace”.
The program has been designed for key management executives, from Boardroom to business unit, working in any business that is linked to modern retail.
Since 1995, Storewars has been run over 600 times in 43 countries for 15,000+ executives from 500+ companies.
KEY LEARNING OBJECTIVES